Okay so F21 opened their 7000 sq-ft 2-storey store on the Mag Mile last month (the space used to be a huge-ass Virgin Megastore) and they're announcing that they're opening another one in the space in the Water Tower Place where Lord & Taylor used to be? Madddd, man. First of all the ex-Virgin location is madddd huge (I went in there yesterday and promptly got lost) and secondly, there's already a F21 in the Water Tower. And one on State Street. What next, they're closing the State Street one and opening up in the Sullivan Center (ex-Carson Pirie Scott) famously designed by Louis Sullivan? And thirdly, the ex-Virgin store and The Water Tower are mere blocks from each other on Michigan Avenue. Madness.
2 years ago